The BIG battle between the world’s
largest smartphone makers is scheduled to wrap up this week after a month long
trial that has pulled the curtain back on just how very deepthroated the
competition is between Apple and Samsung.
Closing arguments in the patent-infringement case
are scheduled to begin Monday, with the two tech giants accusing each other,
once again, of ripping off designs and features. At stake: $2bn if Samsung
loses, a few hundred million if Apple loses.
The Associated Press reported that teams
of attorneys on both sides have spent the month trying to poke holes in obscure
and bureaucratic patent legal claims, while keeping the eight jurors engaged.
Drawing the most attention in the courtroom and
the media are insider emails and meeting presentations documenting the
frustration each company faced as they competed for market share.
Less than a year after Apple unveiled its iPhone
in 2007 combining a web browser, music player and phone in one swipeable
device, Samsung officials noted they were quickly losing customers.
“While Traditional OEMs are busy fighting each
other in the Feature phone space Apple is busy making the category obsolete,”
said one confidential briefing presentation.
“What makes the iphone unique is software (applications)
and services, beautiful hardware is just a bonus”
But Samsung fought back, using Google’s Android
system, offering less expensive smartphones with larger screens.
No comments:
Post a Comment